Franchising Development Questions

Questions & Answers

How long does it take to open a Wild Bird Center?

The initial discovery process typically takes 45-60 days. Once you have signed your franchise agreement, the typical time to get a store opened is 8-16 weeks from the time your site selection is finalized and your lease is signed.

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What is the best type of location to open a Wild Bird Center store?

We look for busy strip centers anchored by a grocery store. This environment generates the best foot-traffic and repeat business. Rent, competition, site set-up and visibility are key considerations. We look for sites that are 1200-1500 sq. feet.

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How much does it cost to open a Wild Bird Center?

We look for a combination of $200,000 in available liquid assets and credit. This includes your franchise fee, fitting up your store, start-up expenses, initial inventory and $75,000 - $100,000 in operating capital. $100,000 must be in liquid, ready-to-use funds.

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Can I own multiple stores?

Yes, but the initial step is getting your first store up and running and becoming proficient in store operations and sales.

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Do I have to operate the store or can I hire a manager?

From our experience, the most successful stores are owner/operator businesses. Building a Wild Bird Center business is about developing personal relationships with your customers. An owner/operator generally is more driven than hired employees. We address this question on an individual basis.

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I enjoy bird feeding, but don’t really have much knowledge. Am I still a good candidate?

Passion, drive, a positive attitude and sales skills are far more important than specific bird knowledge. If you have a passion for the industry and the drive to own and operate your own business, we’ll teach you the rest! We will help make you the “go-to” expert in your community.

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What is the term of the franchise agreement?

Our franchise agreements are 5 years and may be renewed for additional 5 year periods.

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What are the fees?

4.5% with a $500/month marketing fee.

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