Birding Partners


Established in 1989, the National Bird-Feeding Society makes the backyard bird feeding and watching hobby better - for its Members, the general public and wild birds by providing Members and hobbyists with education, tips, materials and research about backyard bird feeding. The Wild Bird Centers of America (WBCA) is proud to serve as a founding sponsor of the NBFS. WBCA stores offer bird walks and other community education programs and have supported NBFS and birding research projects such as PROJECT WILDBIRD for over 20 years.

Business Partners


A family owned business, Global Harvest Foods was started in Washington state in 1982 and is now one of the largest manufacturers of bird seed and feed in the United States. Living by the motto “Happy Birds, Happy People”, Global Harvest is passionate about feeding wild birds and bringing the highest quality food to communities who enjoy backyard wildlife. Global Harvest Foods acquired Wild Bird Centers in December 2016 and continues its tradition of excellence in the retail world through Wild Bird Centers.


The exclusive distributor of Wild Bird Center private label products, Reinders is a family-owned distribution company headquartered in Sussex, Wisconsin. The company's roots run deep - tracing back to a general store, founded in 1866 in Elm Grove, Wisconsin. Today, Reinders has grown to more than 200 employees at 12 different locations in the American mid-west.



The International Franchise Association (IFA) protects, enhances and promotes franchising. WBCA is a proud member of IFA and actively supports its programs and Code of Ethics.



The Wild Bird Feeding Industry (WBFI) is an association dedicated to the progressive expansion of the wild bird and backyard wildlife feeding industry. As the voice of the industry, it serves the interests of its members through promoting responsible feeding, creating alliances, removing barriers, and safeguarding gains. WBCA's CEO, George Petrides, Jr., serves on WBFI's Board of Directors.



WBCA is proud to be a Small Business Administration (SBA) Partner. The SBA has reviewed our franchise program, approved our documentation and keeps it on-line to support a fast-track loan process for franchisees who choose to apply for SBA financing.