Meet Our Owners

Sally Litvin opened her first Wild Bird Center in Reading, PA in March 1998. She has since opened a second in Wayne, PA and has become a top sales earner in the franchise. Now running the operation with the help of her son, Jason Blaker, Sally is a consistent performer and has been an inspiration to new franchisees. She has this to say about the business:

“I opened my first Wild Bird Center about 10 years ago and enjoyed it so much I opened up a second one about 5 years later and I just enjoy waking up in the morning and going to work. It’s exciting!”


Seed Preference Charts & Great Birding Tips

The following brochures, available in most of our stores, provide information about our patented bird feeding systems, featuring the high performance bird feeding products only available from Wild Bird Centers and Crossings.

  • 17. Fruit Feeding Guide
  • 18. Helping birds in Winter
  • 19. Hopper Mix®
  • 20. Insect Feeders & Eaters
  • 21. Interview with David Sibley
  • 22. Mealworms
  • 23. Mobi Mesh®
  • 24. Nest Boxes
  • 25. Nyjer® Seed
  • 26. Patio Mix®
  • 27. Safflower Seed
  • 28. Seed: From Field to Store
  • 29. Suet
  • 30. Top Ten Tips
  • 31. Triumph over Squirrels
  • 32. West Nile Virus
  • 33. Why WBC Seed is Better
  • 1. Attracting Birds with Peanuts
  • 2. Attracting Butterflies
  • 3. Attracting Hummingbirds
  • 4. Attracting Nesting Birds
  • 5. Bats
  • 6. Bird Feeder Basics
  • 7. Bird Feeding Preferences:
    Canadian Pacific Maritime-Ecozone
  • 8. Bird Feeding Preferences:
    Central US Ecozone
  • 9. Bird Feeding Preferences:
    Eastern US Ecozone
  • 10. Bird Feeding Preferences:
    Western US Ecozone
  • 11. Bird Magnet
  • 12. Bird Migration
  • 13. Birdwise Blend®
  • 14. Caring for Baby Birds
  • 15. Feeding Squirrels

Seed Preferences Charts


Seed Preferences Chart

Different bird species are attracted by different food types as well as specific feeders placed in varied locations in your yard. For the best results with desired species we'll help you carefully select feeders and foods to match your feeding locations. We highly recommend contacting your nearest Wild Bird Center to develop a solution customized for you.

Please consult our Eastern Regional Feeding Preferences chart, Western Regional Feeding Preferences chart or the knowledgeable staff at your local store for specific information and informed recommendations about the best strategies for feeding wild birds in your area.