As a Wild Bird Center store owner, you'll enjoy many unique advantages that give you a wing up on the competition. With over 19 years of franchise experience, we've developed products and techniques to help you get the most from your new business, right from the start.
Praised by everyone from National Geographic editors to people who hate reading newspapers, Wild Bird News turns casual interest into addiction, enhances your credibility, establishes each store's community image, and promotes the customer loyalty that is key to its long-term success. (See our Contact page for a complimentary sample.)
We continually expand our exclusive line of Wild Bird Center Private Label products, including proprietary seed mixes and our wildly successful MobiMesh™ line of feeders. All of our Private Label products are researched and tested extensively and only released to our stores when they have proven themselves superior to other leading industry products.
This PC-based point-of-sale register system has been custom-designed for our business. It saves you time, maximizes the profitability of your inventory investment, and helps you manage your advertising and marketing lists efficiently. You'll know who is buying, what and how much they buy, and how to communicate with each customer as an individual with unique needs and preferences.
Wild Bird Center store owners communicate with each other and Home Office through the World Wide Web with an internal, franchise-wide Intranet. The WBCA Intranet features online discussion groups, e-mail links to other store owners, information about special product promotions, access to company documents in digital form, and much more.
As part of your training program, you will receive a complete set of training manuals including Personal Selling: the Wild Bird Center Way; Promotion and Community Outreach manual; Scientific Studies and Information manual; Advertising Resource Book; Wild Bird News: How To Maximize the Impact of Your Edition; Visual Merchandising manual; TopFlight™ Computer System; and Store Operations manual.
Our store owners speak with authority, and all Wild Bird Center publications--including every edition of Wild Bird News™--are authoritative and scientifically sound. We take great care to research the scientific and biological basis for every product we sell and to support the expertise we offer. You will be able to advise your customers with confidence.
We offer a unique trade dress package that makes coming to your store an experience customers want to enjoy again and again. Our trade dress coordinates customer traffic patterns with wooden fixtures specifically designed to display our products as well as store colors and lighting.
Sharing is a valued aspect of our organizational culture. Each franchisee has unique talents, ideas and experiences, and benefits from the strengths of others. Contributions range from sharing photographs to newsletter articles or ideas for merchandising, advertising, promotion, or community programs. Franchisees also benefit from cooperative promotions and product transfers between stores, and often refer customers to each other.
Our consistently praised, ten-day training program is evidence of our dedication to helping you become the best business owner you can be and gain maximum return on your store investment.
Our franchises become integrated into the fabric of their communities, to the extent that they are often viewed as indispensable. With the promotional materials and assistance we provide, you can establish your store as a true community resource and enjoy intense community loyalty, support and pride.
