The Wild Bird Feeding Industry (WBFI) is an association dedicated to the progressive expansion of the wild bird and backyard wildlife feeding industry. As the voice of the industry, it accomplishes this mission by serving the interests of its members through promoting responsible feeding, creating alliances, removing barriers, and safeguarding gains.

WBCA Founder and President, George Petrides, Sr., serves on WBFI's Board of Directors and is Chairman of the Retailer Committee. He also serves as a Trustee of the WBFI Research Foundation and as Project Leader of "PROJECT WILDBIRD".