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Wild Bird Centers of America Supports PROJECT WILDBIRD

Written by: Corporate
August 15, 2012 02:48 PM

May 19, 2011

The Wild Bird Centers of America originally proposed and provided significant funding for this landmark study, headed by Dr. David Horn, Director of the National Bird-Feeding Society ( through the Wild Bird Feeding Industry's Research Foundation (

Each year, over 55 million Americans over the age of 16 feed wild birds or other wildlife around their homes, and spend more than $3.8 billion dollars on bird seed, feeders, and other accessories. Despite its popularity, many bird feeding traditions were found to lack scientific basis.

PROJECT WILDBIRD ® ( is a U.S. and Canada-wide study of bird seed and feeder preferences. Between 2005-2008, 202 citizen scientists from 42 US states and 3 provinces in Canada made over 20,000 45-minute observations of bird feeders, recording 106 species and 1,282,424 bird visits.

PWB identified the most common feeder birds including popular wild birds like the American Goldfinch, Northern Cardinal and black-capped chickadee as well as the seeds they liked best such as black oil sunflower, millet and hulled sunflower

The Wild Bird Centers of America ( is a national franchise and dealership system supporting wild bird and nature specialty stores throughout the United States.


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